What is SEO services?

 The modern world of digitalisation dictates that a mere presence on the Internet is simply not good enough, and to capture the attention of customers, it is indeed visibility that is of chief importance, and the one primary means of attaining the same is Search Engine Optimisation (SEO). SEO services can be categorised into three major categories namely:- Technical SEO, which entails optimising the guts of a site to be crawled by the search engines; on-page SEO, which is the optimisation of the content and the HTML with the content focused on particular keywords; and off-page SEO or optimisation by external factors, which involves such procedures as the creation of high-quality backlinks to the site to support its authority. Physical businesses have equally found it important to engage in local SEO.

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Google Ranking First Priority in 2025 Google ranking priorities focus on being relevant, considering user intent, quality content, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), natural integration of keywords, technical SEO mastery, user experience, and mobile-first indexing. SEO campaigns cannot exist without such key tools as Google Analytics, Google Search Console, SEMrush, and Ahrefs, to name but a few, so professional SEO services are no longer the privilege but quite the requirement of online success.

Source URL: https://medium.com/@prachi.karasun123/what-is-seo-866934967773

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